Quick Question Tuesday- SEO, Spiders, Content

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“..part of SEO is to attract the spiders.  I know that making changes on your site attracts them to come back and check out the changes.  To what extent do changes need to be made?  In other words, does that mean that full paragraphs of text need to be changed frequently on each page of your site, or is it more behind the scenes, like with titles, keywords, etc?  Common sense is telling me it is the visible text that ‘customers’ may see, but I can’t understand how to continually change all the text on my site.
To sum up…my question is really how much needs to be continually changed in order to attract the google-bots and other spiders?”

Answer:

As with any SEO question you can get as technical as you want, but I like to keep it short and practical, so in a nutshell;  It’s more then just changing text it’s adding content.

Go back to your keyword list and pull out your long tail keywords and add a page of information, like an article, for each of your keywords. Just think of how your site will grow if you add one article a week to your site focused on your keyword or topic. That’s an extra 52 pages that you can have “floating” around the internet and showing up in search engines that people can use as a front door to find you.

Of course, I’m not saying never change your base content, you should always keep testing and tracking and tweaking the content on your base pages for conversion purposes.

However, writing an article that is 400-600 words long should only take you 1/2 hour of work and less then that once you get used to the format.

Add linking to your other pages within the article to help the spiders effectively move around all your pages. An easy swipe line for doing is adding a line such as “As I stated in my earlier article, 5 Tips for SEO, print out your list of keywords and use those for your content base”

Let’s pause for a moment and look at this tactic:

1. I referenced you to an earlier article I wrote- keeping you on my site longer
2. I created an anchor text link that spiders will be attracted to with my keyword in it
3. I created a gateway for spiders to move from one page to another since they will follow the url
4. I added more value to you as a reader by giving you more information you were looking for, understanding SEO.

Blogging As A Free Marketing Tool

Installing a WordPress blog (remember that’s free too) on your host account, attracts spiders to your site because it’s always giving fresh content. Spiders don’t see free WordPress.com or Blogger blogs as adding to YOUR site, but to WORDPRESS.com. Even if you have a link to the free blog site from your website, they live on different IP addresses so the most it will do is follow the URL. For more information on free blogs vs self-hosted blogs you can check out, 5 Reasons You Should Host Your Blog.

The extra benefit of using a self-hosted blog, is the fact you can schedule your post. This cuts your time by allowing you to spend a few hours with your keyword list, create your articles and load them and have them scheduled to go out on certain days automatically. You can do it once a month and not think about it again.

Back to the nutshell, there is your 2 choices, add an article page to your site every week or install the free WordPress.org on your host and post every week and use this tool for passive income in addition to fresh content made easy.